Direct quote – Teenagers among themselves. Makes a good typographic T-shirt print.⁠

#zitat #quote #jugendkultur #zielgruppe #typography⁠
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One of the many #pochoirs that are part of the integrated orientation system at the #BayArena, the stadium of Bundesliga team @bayer04fussball. Designed and implemented by stay golden.⁠

#signage #brandspace #bundesliga⁠

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One can say, we love arrows at stay golden.⁠

#designexploration #dailypractice #visual⁠

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#logodesign and brand identity for a small coffee roasting company with idiosyncratic bean blends.⁠

#coffebrand #logo #logotype #brandmark #typography #coffeeblend #coffeeelovers #coffeeshop⁠
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Shown above is one of the rejected logotypes we created for the innolectric AG. We finalized the project with a logotype using a figurative and a word mark.⁠

#concept #rejected #designassets⁠
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When the #typeface supports the design concept through its #shape and characteristics, a radiance is created that can have an identity-forming effect.⁠

#typography #corporatetypeface #typedesign⁠

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#icons can be an important element within a brands appearance. ⁠
Above you can see icons that stay golden developed for the #communication of a consulting company.⁠

#icon #iconpack #iconic⁠

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Second #illustration of the @blocmonkeys mascot. The BlocMonkeys are a climbing group founded by @iraclimb. The corporate design was implemented many years ago.⁠

Great illustrative realization by @micci.dei who accompanied stay golden (804) as a designer for a while.⁠

#klettergruppe #klettern #blocmonkeys #boulder #climbing #climb #climbingtraining #climbinginspirations⁠
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Figurative #marks convey information, attributes, facts or contexts. The mark was created as part of a brand design process at stay golden.⁠

#arrows #signage #brandspace⁠
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The figurative mark was created as part of optimizing a #keynote presentation for a tech company.⁠

#logo #logotype #technology⁠

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Cheers!⁠

#carddesign #designinspiration #illustration⁠

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The #logotype for Blawath&Nachtsheim, plays with insights and outlooks, which can be caused by a perceptual #illusion.⁠

#wordmark #brandelement #designassets⁠


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Figurative mark for the branding of an olive oil.⁠

#logo #logodesign #brandmark #oliveoil #food⁠
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There is a lot of graphic power in the targeted use of #contrasts, #color and #proportions.⁠

#layout #vector #colorful⁠

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The interplay of #type and #color is a defining element in stay golden's work.⁠

#typography #fonts #carddesign⁠

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This #keyvisual was created as part of a relief project initiated in response to the #earthquake in Chile on February 27, 2010. Managing Partner Carsten Prenger participated in this project.⁠

#community #vectorart #visualelements⁠

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The interplay of #type and #color is a defining element in stay golden's work.⁠

#typography #fonts #carddesign⁠

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When companies are asked about brand positioning, it is quite common for the first reference to be made to the mission statement. However, a closer look often reveals that the mission statement is anything but a positioning strategy because it does not differentiate against competitors and competing brands.⁠

Who are we? What do we stand for? How do we want to be perceived? Such questions about identity and entrepreneurial vision are central, but are often confused with brand positioning and business models.⁠

A mission statement initially has an inward effect, demonstrating the company's basic attitude and self-image. It is intended to serve as an overarching orientation for employees and managers alike.⁠

Mission statements are often developed democratically, at least up to the middle management level. The resulting problem is that the more decision-makers, the more compromises. The mission statement should never cause a stir. The path to this goal then inevitably leads via universal and interchangeable values such as respect, fairness, equality, trustworthiness, quality awareness or fulfillment of obligations. This results in a mission statement based on a generic value orientation, just to create consensus. As a result, what remains as a common denominator is an often superficial mission statement.⁠

Nevertheless, the development of the mission statement is an important building block in the overall process of finding an identity, within which the development of a clear and unmistakable positioning can take place in further steps.⁠

#positioning #visionandmission #positionierung #leitbild #zukunftsbild⁠
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So true.⁠

#gamechanger #quoteoftheday #braintattoo⁠

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The design concept developed by stay golden for the digital agency awwwesome is based on #wireframes and can be used flexibly #analog and #digital.⁠

#fluiddesign #technology #development⁠

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Business card – part of a hollistic brand identity for a local coffee roasting company with idiosyncratic bean blends.⁠

#coffebrand #businesscard #typography #logodesign #coffeeelovers #coffeeshop⁠
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A lot of #love in the #kitchen. This figurative #mark was developed by stay golden for a company in the #food sector.⁠

#logo #logotype #logoinspiration⁠

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#Exploration in the context of a design project with a focus on external impact in three-dimensional space.⁠

#inspiration #ideation #graphicdesign⁠

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Customized #font from a past design project. The font is based on pure straight line shapes.⁠

#typography #type #typeinspiration⁠

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